Saturday, February 27, 2010

Nine Enterprise 2.0 Predictions for 2010

Nine Enterprise 2.0 Predictions for 2010: "

We could make a million Enterprise 2.0 predictions for 2010, but nine jump out to us as especially salient. And since these lists always have “10 things,” can you help us out by offering a 10th prediction? Think about it as you read the list below.

Also, we’re admittedly a little late with our predictions, but it’s only because we’ve been working so hard on being early with new social computing features that matter, like integrated (vs. siloed) microblogging and Knowledge Explorer. We’ve also been busy with some under-the-radar activity that very soon will make companies’ E2.0 investment decisions a lot easier.

So, on to the list. Based on our work with more than 2.1 million Enterprise 2.0 users in organizations plus our conversations with countless companies preparing to take the plunge, here are nine predictions for Enterprise 2.0 in the next 11 and a half months and beyond:

  1. Gen Y matters. Although baby boomers will be the gatekeepers for E2.0, Gen Y will take the reins and drive knowledge-sharing in unexpected new ways.

  2. Microblogging will pervade the enterprise. Your colleagues are already tweeting and perhaps yammering, but they’ll be more productive if microblogging is integrated in your E2.0 environment and activity stream. Social Sites (shameless plug) is the best example of this.

  3. Social computing policies will be a hot topic. Web 2.0 made everyone a publisher, but it didn’t make everyone judicious about what they publish. In allowing Web 2.0 into the enterprise, organizations will struggle with policies about how to do social computing right, internally and externally. Clamping down will defeat the purpose of easy, organic and freewheeling knowledge-sharing. Being too laid back will result in unfortunate leaks and PR disasters.

  4. HR should retool. Bottom-to-top enterprise transparency will reveal certain employees as top producers and others as frauds. And though individual performance will still matter, “selfless” contributions to the collective good will demand reward.

  5. E2.0 training will require training. If you’re below a certain age, E2.0 training is an oxymoron or at least a redundancy. If you’re over that age, training will be essential to take advantage of the opportunities of the new and mysterious activities known as social networking, communities, social bookmarking, tagging, activity streaming, blogging and the rest.

  6. Enterprise adopts location-based services. Increasingly mobile employees will rely on GPS-enabled smart phones to know where their colleagues are. And, of course, enterprises will know where their employees are. This will enable sales forces, for example, to more efficiently schedule customer visits and have more face time with more prospects.

  7. All work will become social. Whether it’s ERP, CRM, HRM, BI or marketing analytics, every important workflow will be infused and integrated with social environments that enable more efficient sharing and action upon valuable knowledge.

  8. CIOs crack down on rogue social activity. As they deploy social computing environments, CIOs will pull the plug on ad hoc Facebook groups, grassroots Yammer installations, personal tweeting and other activities that jeopardize productivity, security and proprietary information.

  9. CEOs will finally “get” social computing. Their own Web 2.0 experiences, combined with the business world’s increasing understanding of its potential, will prompt more CEOs to initiate, support and ensure the success of E2.0 initiatives.

  10. [YOUR PREDICTION HERE] What do you predict for Enterprise 2.0 in 2010? Tell us in the comments section. In June at the Enterprise 2.0 Conference, we’ll blog about the most popular responses. In December we’ll see who nailed it.


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